Storytelling With Dignity - Elizabeth Hefner
Being trusted with another person’s story is a privilege we take very seriously. During a recent AFP GPC event we had the opportunity to speak with Elizabeth Hefner, CFRE of Schultz & Williams about storytelling with dignity. Whether in print or video, everyone deserves to have their story told in a respectful manner– one which maintains their agency and dignity. Liz’s experience as a fundraiser and her time working with marginalized populations helps inform her approach. Here is the guidance she offered:
Shift the power dynamic:
In order to honor the dignity of the person being interviewed, a power shift is required: from the interviewer back to the person whose story is being told. Liz says, “You have to be willing to scrap a story, throw away a story if it’s not going to honor the dignity of somebody.” Before conducting the interview, it’s essential to work with the interviewee to let them know how they will be part of the story and how their conversation will be used.
Be caring and flexible:
When it comes to the interview, it’s essential to carry through the same respect and communication that started with the ask. Are they having a bad day? Are there other events going on in their life where you should offer to reschedule? During the interview, Liz reminds us to monitor body language to see if someone is getting uncomfortable as you talk to them and reacting to that, to treat them “like a human.” Protecting people’s stories and protecting their dignity is clearly the right thing to do, and Liz let us know how this also will support your organization’s mission: “It creates trust and authenticity that is going to make every story more compelling, more successful.”
Use visuals that are respectful:
When telling the story, ask yourself if the visuals “reflect the goals and aspirations of the person that it’s about.” This should be something that they will be proud of when they look back at it years from now. Be conscious of their current condition and be sure not to tell their story in ways that might evoke shame or fear or embarrassment–now, or down the road.